Wingstop
Wingstop sees about 44% of costumers returning for their fix of greasy chicken wings, salty fries and loads of ranch dressing. While the company receives rave reviews of their sweet fries and house-made ranch dressing, the food’s saltiness and their sub-par boneless wings are the reason for the low returning customer rate.
Wingstop
Wingstop is known to use way too salt on their wings, so much so, they become impossible to enjoy. Customers also complain that the boneless wings are always soggy, instead of crispy, as they should be. They’re also not a fan-favorite thanks to the high prices and awful sauces.
Consumer Score: 44%
Boston Market
Boston Market had over 1,100 locations across the U.S. back in the 1990s. Fast forward to today, and the brand has only 400 stores left. Their popularity came from their rotisserie chicken, customers thrilled with the idea of not having to cook an entire chicken at home. But, their claim to fame is now the reason for the absence of customers.
Boston Market
Making rotisserie chicken convenient for consumers was an easy process to replicate…cue the competitors. Today, most grocery stores offer roasted chickens for a fraction of the cost. With the demands of diners today different than in the past, it is important for the menus to change with the people. Unfortunately, Boston Market had a difficult time providing multi-cultural flavors and vegan options for the younger generations.
Consumer Score: 43%
